Concept. Copywriting. Creative Direction.
By trade, I'm a copywriter. By calling, I'm an idea guy. Concept is the king I serve with words. I work with brands of all sizes and needs to get to the core of their problem or opportunity, develop a "relevant unexpected" idea that connects with their customer, then craft a message that elicits a response. And, hopefully, a long-term relationship. Across any industry and any medium. I've led creative teams to achieve great things. I've collaborated with some talented people to build effective conversations with customers. But, mostly, I help brands motivate people to action, emotion and devotion.
