2017 Print Magazine Regional Design Winner

Freeing a Brand to be Boundless

Transocean is the global leader in offshore and deepwater drilling. And that's not just branding jargon - they actually are the global leader. Yet when they came to us, they were feeling like anything but. The oil industry was in a deep slump. Oil prices were at historic lows. Drilling contracts had all but disappeared. Massive layoffs had hit the industry. And the pundits were predicting another year or so before it all turned around. 

The new CEO of Transocean wanted to take steps to help the company re-gain its swagger as the global leader. He wanted us to breathe new life into the brand, making it relevant and exciting again to employees and customers alike. 

Our team was tasked with re-imagining the brand, transforming it from a company of rigs and drillships to a company of limitless talent and innovation, led by industry experts eager to perform. And once the re-imagined brand was born, we were to unveil it at a company-wide event. So, not only did we re-create the brand, we designed and implemented an event, complete with videos, collateral, signage and pre-show engagement. 

The pieces below are a sampling of what our team created for the event. It is important for you to know that my role in this was to direct the creative team and keep the output on strategy. I did contribute concepts and some copy, even all the editorial on the launch video.

You can view the new Transocean website here. 

The work was submitted to Print Magazine and selected as a 2017 Regional Design Award Winner. See the listing. 

(I served as the creative director on this website, not as copywriter).